Vimal Wellness introduces India's first single-use 30ml Extra Virgin Olive Oil pouch, available exclusively on Zepto. Discover authentic Spanish cold-extracted olive oil crafted for modern Indian kitchens.
Key Highlights
- First-in-India Format: Vimal Wellness launches a 30ml single-serve Extra Virgin Olive Oil pouch priced at ₹50.
- Quick-Commerce Exclusive: Available exclusively on Zepto for doorstep delivery within minutes.
- Authentic Spanish Blend: Direct import from Spain, blending smooth Arbequina and robust Hojiblanca olives tailored for Indian palates.
- Low-Commitment Wellness: Gives consumers an easy way to try premium cold-extracted olive oil without buying high-cost bottles upfront.
Vimal Wellness has introduced India’s first 30ml Extra Virgin Olive Oil pouch. Partnering exclusively with instant-delivery app Zepto, the wellness brand aims to make authentic, imported Extra Virgin Olive Oil approachable, convenient, and accessible to Indian households.
Instead of requiring consumers to buy expensive 250ml or 500ml glass bottles, this innovative single-use pack offers approximately two servings for an accessible price point, breaking down barriers to entry in the premium oil segment.
Authentic Spanish Quality Tailored for Indian Palates
The innovation lies entirely in the packaging format rather than a compromise on product standard. Each 30ml pouch delivers 100% cold-extracted Extra Virgin Olive Oil imported directly from Spain.
The oil features a specialized blend of two classic Spanish olive varieties:
- Arbequina Olives: Provide a smooth, fruity, and mildly sweet character that ensures the oil does not overpower subtle dish flavors.
- Hojiblanca Olives: Add fresh herbal notes and depth without introducing the harsh bitterness that often deters new olive oil users.
Together, this formulation delivers a balanced profile ideally suited for salad dressings, marinades, dips, and light cooking.
Meeting the Consumer Where Modern Habits Live
Small-format trial sizes (sachets and mini-packs) have long driven consumer adoption across FMCG categories in India. Vimal Wellness is applying this proven market strategy to premium gourmet oils.
"Indian consumers are becoming more health-conscious, but they also value practicality. Our 30ml pouch is designed for the way people actually cook and shop today — small, convenient, and affordable without compromising on quality," noted Priyanshi Patel, Founder of Vimal Wellness.
Availability
The Vimal Wellness 30ml Extra Virgin Olive Oil Pouch is available for instant ordering exclusively on the Zepto mobile app and website, joining the brand's broader portfolio of cold-pressed and gourmet kitchen essentials.
