OMYR is an emerging fragrance house built around a simple idea: fragrance can be experienced differently depending on the moment.
Rather than creating a single signature scent and asking it to fit every occasion, OMYR has developed four collections — Amber, Jade, Sapphire and Ruby — with each collection pairing a Day fragrance with a Night fragrance.
The result is a collection of eight individual fragrances, presented as four day-to-night fragrance duos, with each box containing two 50 ml fragrances.
The concept is designed around everyday moments — from mornings, work and daytime outings to evenings, celebrations and more personal occasions.
Explore OMYR — Official Website: https://omyr.in/
From Technology and Telecommunications to Fragrance
The story behind OMYR began well before the first fragrance was introduced.
Its foundation can be traced to Telnet Media Inc., founded in 2009 by Mayank Agarwal. The company began in the technology sector before expanding into telecommunications and digital communication businesses.
Over the years, the business evolved across several technology-driven sectors.
In June 2024, that journey moved in a completely different direction.
The team began exploring the world of fragrance — researching fragrance profiles, connecting with perfumers and fragrance companies, studying different compositions and asking a fundamental question:
What makes a fragrance truly enjoyable to wear?
That question became the starting point for OMYR.
What followed was not simply the selection of an existing fragrance and the addition of a new label. It became a process of exploration, testing, refinement and selection.
Different compositions were considered. Fragrance directions were explored. Ideas were modified, rejected and tested again.
Over time, the OMYR fragrance identity began to take shape.
Romania × India: An International Creative Journey
An important part of OMYR’s development has been the collaboration between Romania and India.
Romanian friends and creative collaborators contributed to the development process, bringing ideas and perspectives to the fragrance concept, bottle aesthetics, colour, shape and overall visual direction.
The project was then brought to life through development and production in India.
The OMYR bottle and caps are imported, while bottle colouring and finishing, box design, artwork and packaging development are carried out in India.
The result is a product shaped by two different environments — international creative collaboration and Indian development and production.
For OMYR, this Romania–India connection became part of the brand’s identity: bringing together different perspectives rather than limiting the creative process to a single market.
Four Collections. Eight Fragrance Personalities.
The OMYR collection is built around four gemstone-inspired names:
Amber. Jade. Sapphire. Ruby.
Each collection contains two fragrances — one Day and one Night — with its own fragrance direction and personality.
The idea is not simply to offer eight different names.
It is to give the wearer different ways to experience fragrance.
Amber: Warmth, Radiance and Depth
Amber pairs Suryani for Day with Samriddhi for Night.
Suryani — Day: Orange blossom, honey and white musk create a luminous and softly warm daytime character.
Samriddhi — Night: Amber, vanilla, warm resins and patchouli create a deeper and warmer evening personality.
Together, Amber moves from a brighter daytime mood to a richer evening character.
Jade: Freshness with a Deeper Floral-Woody Character
Jade brings together Aroha and Nishanta.
Aroha — Day: Crisp apple accord, soft citrus, red berries, white florals, clean musk and light ambergris create a fresh and contemporary daytime profile.
Nishanta — Night: Jasmine, vetiver and soft oud create a deeper floral-woody evening character.
Jade explores the contrast between freshness and depth.
Sapphire: Clean, Refined and Sophisticated
Sapphire pairs Vyanjana with Taraka.
Vyanjana — Day: Iris, green apple and rosewater create a clean, airy and refined daytime expression.
Taraka — Night: Frankincense, blue amber and soft suede create a darker and more atmospheric evening character.
Sapphire moves between a lighter daytime expression and a more sophisticated evening mood.
Ruby: Soft Romance to Evening Allure
Ruby features Premya and Ratiya.
Premya — Day: Peony, white tea and soft berries create a delicate and youthful daytime character.
Ratiya — Night: Damask rose and a spiced gourmand accord create a richer and more expressive night-time personality.
Ruby moves from soft daytime elegance toward a more captivating evening expression.
The OMYR Difference: One Box, Two Moods
At the heart of OMYR is a simple question:
Why should one fragrance have to represent every moment?
A person’s day can move through different moods. Morning is different from evening. Work is different from celebration. A coffee break is different from a night out.
OMYR’s answer is its Day-and-Night fragrance format.
Each box contains two 50 ml fragrances, allowing the wearer to choose between two distinct fragrance directions within the same collection.
It is not about telling the wearer which fragrance to choose.
It is about giving them the choice.
One box. Two fragrances. Different moments.
Designed as a Fragrance Experience
OMYR approaches fragrance as something that interacts with the wearer rather than remaining completely fixed.
Skin chemistry, temperature, humidity, clothing and surroundings can influence how a fragrance develops and how it is perceived throughout the day.
This is particularly relevant in a country with diverse climates and environments.
Rather than focusing only on how a fragrance smells immediately after spraying, OMYR’s approach considers the overall experience — how a fragrance feels during the moment, the environment and the occasion in which it is worn.
The objective is to create fragrances that feel expressive and enjoyable without relying simply on intensity.
A Collection Built Over Two Years
The OMYR journey began in June 2024 with an idea to explore fragrance.
What followed was a period of research, conversations with perfumers and fragrance companies, experimentation, testing and refinement.
The collection gradually moved from an initial concept into a defined fragrance identity.
At the same time, the bottles, colours, packaging and visual presentation were developed alongside the fragrance collection, with the Romania–India creative collaboration becoming an important part of the process.
By August 2026, the final OMYR products had reached the warehouse.
What began as an idea in 2024 had become a finished fragrance collection ready to meet its audience.
Four collections. Eight fragrances. Two fragrances in every box.
More Than a Fragrance Name
OMYR approaches fragrance as something personal.
There is no single fragrance that has to define everyone.
Different people connect with different notes, moods and memories. Some may be drawn to warmth and depth, while others may prefer freshness, floral character, woods or softer expressions.
The four OMYR collections offer different fragrance personalities — from the warmth of Amber to the freshness of Jade, the refined character of Sapphire and the romantic expression of Ruby.
The Day-and-Night pairing adds another dimension: the freedom to experience two different sides of the same collection.
OMYR
Four Collections.
Eight Fragrances.
Two Moods in Every Box.
A fragrance journey that began with an idea in June 2024, developed through international creative collaboration and Indian production, and reached its first finished-product milestone in August 2026.
OMYR brings together different fragrance personalities for different moments — giving the wearer the freedom to choose the mood that feels right.
OMYR — Two Moods. One Experience.
Official Website: https://omyr.in/
